Optima Digital approached these challenges with a comprehensive strategy designed to optimise Dec’s Pets’ marketing efforts and deliver tangible results.

1. Strategic Branding and Website Development: We started by creating a strong brand identity, designing a logo and branding elements that would resonate with the target audience. We built an award-winning website design that prioritised user experience and streamlined navigation, making it easy for visitors to find the information they needed and engage with the brand.
2. Comprehensive SEO Strategy: Understanding the importance of visibility in such a competitive industry, we developed and implemented a robust SEO strategy tailored to Pension Support Line’s specific needs. This strategy focused on targeting high-intent keywords and optimising content to attract the right demographic. By concentrating on key areas within the financial services sector, we were able to build a strong online presence that consistently drove organic traffic.
3. Paid Advertising Strategy: Recognising the need for a targeted and efficient paid advertising strategy, we developed custom landing pages tailored to specific search terms. For example, we created separate landing pages for users looking to transfer their pension versus those starting a new pension. This bespoke approach led to an 80% increase in conversion rates and a 60% reduction in cost per lead. Additionally, our focused ad campaigns achieved a 5.7x return on ad spend (ROAS), ensuring that every marketing pound was well spent.
4. Content Optimisation and User Engagement: We created a content plan that included informative blog posts, guides, and resources tailored to the needs of Pension Support Line’s audience. This content not only improved SEO rankings but also established Pension Support Line as a trusted authority in the field. The combination of high-quality content and an intuitive website design significantly improved user engagement and conversion rates.
5. Continuous Monitoring and Optimisation: Our team continuously monitored the performance of both the SEO and paid advertising strategies, making data-driven adjustments to ensure sustained growth. This ongoing optimisation allowed Pension Support Line to maintain its position as a top player in the industry, even as market conditions evolved.
6. Digital Transformation: Beyond digital marketing, we helped Pension Support Line transition towards becoming a paperless business, streamlining their operations and improving efficiency. This digital transformation was another factor that contributed to their shortlisting for ‘Innovative Broker Expert 2023’.

Our team worked closely with Pension Support Line throughout the entire process, from initial branding to ongoing SEO management, paid advertising, and website development. We provided regular updates and reports, ensuring that the client was always informed about the progress and impact of our strategies. By focusing on long-term growth and adapting to the changing needs of the market, we were able to deliver results that far exceeded expectations.

The results of our efforts have been transformative for Pension Support Line:

• Over 165,000 Organic Website Views: Our SEO strategy drove over 165,000 organic (free) website views in just three years, significantly increasing brand visibility and awareness.
  
  
• 340% Increase in Lead Generation: Year-on-year, lead generation increased by 340%, providing Pension Support Line with a steady stream of high-quality leads.
  
  
• #1 Google Ranking for Key Search Terms: Our focused SEO efforts led to Pension Support Line achieving #1 rankings on Google for several key search terms, further solidifying their position as a leader in the financial services industry.
  
  
• 5.7x Return on Ad Spend (ROAS): Our targeted paid advertising strategy delivered a 5.7x ROAS, maximising the efficiency of their marketing budget.
  
  
• 80% Increase in Conversion Rate: By implementing bespoke landing pages tailored to specific search terms, we increased the conversion rate by 80%.
  
  
• 60% Reduction in Cost per Lead: The tailored approach also led to a 60% reduction in cost per lead, making their paid advertising efforts more cost-effective.