Dec’s Pets Sees 67% Increase in Lifetime Value

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Increase in Customer Lifetime Value

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Increase in Email Attributable Revenue

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Decrease in Customer Acquisition Cost

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Increase in Subscriber list growth

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Client Background

Dec’s Pets is a powerhouse in the online pet industry, serving both Ireland and the UK. As an industry leader and multiple award winner, Dec’s Pets has built a reputation for offering top-quality pet products and exceptional customer service.

Despite their success, they recognised the need to further increase customer lifetime value and reduce customer acquisition costs, which is why they turned to Optima Digital for expert guidance.

The Challenge

Dec’s Pets had already established a strong brand presence, but they faced significant challenges in maintaining and growing their customer base efficiently.

They wanted to ensure that each customer provided more long-term value and that the costs associated with acquiring new customers were reduced. Additionally, they aimed to enhance their email marketing efforts to drive more revenue and engagement

Our Solution

Optima Digital approached these challenges with a comprehensive strategy designed to optimise Dec’s Pets’ marketing efforts and deliver tangible results.

Customer Segmentation and Personalisation: We began by analysing Dec’s Pets’ existing customer base to identify key segments. By understanding the different customer personas, we were able to craft personalised marketing messages and offers tailored to each group, which significantly increased customer lifetime value.
Enhanced Email Marketing Campaigns: We overhauled their email marketing strategy, focusing on targeted campaigns with compelling content. By implementing advanced segmentation and automation, we were able to increase email attributable revenue by a staggering 240%.

Our efforts also led to a 43% increase in click-through rates and a 60% growth in their subscriber list.
Cost-Efficient Customer Acquisition: To reduce customer acquisition costs, we optimised Dec’s Pets’ paid advertising campaigns by focusing on high-converting keywords and channels. We also refined their landing pages to improve conversion rates, resulting in a 34% decrease in the cost of acquiring new customers.
Lifecycle Marketing and Retention: We introduced a comprehensive lifecycle marketing strategy that included automated email sequences for onboarding, re-engagement, and loyalty rewards. This approach helped in nurturing customers over time, leading to the 67% increase in customer lifetime value.

Over the course of six months, our team worked closely with Dec’s Pets to implement these strategies.

We conducted regular performance reviews and made data-driven adjustments to ensure that the campaigns were continually optimised.

The collaboration was seamless, with our team integrating into Dec’s Pets’ existing processes to drive these initiatives forward.

By focusing on the metrics that matter, we helped them achieve significant growth in both revenue and customer value while reducing costs.

Our Solution

Optima Digital approached these challenges with a comprehensive strategy designed to optimise Dec’s Pets’ marketing efforts and deliver tangible results.

Customer Segmentation and Personalisation: We began by analysing Dec’s Pets’ existing customer base to identify key segments. By understanding the different customer personas, we were able to craft personalised marketing messages and offers tailored to each group, which significantly increased customer lifetime value.
Enhanced Email Marketing Campaigns: We overhauled their email marketing strategy, focusing on targeted campaigns with compelling content. By implementing advanced segmentation and automation, we were able to increase email attributable revenue by a staggering 240%.

Our efforts also led to a 43% increase in click-through rates and a 60% growth in their subscriber list.
Cost-Efficient Customer Acquisition: To reduce customer acquisition costs, we optimised Dec’s Pets’ paid advertising campaigns by focusing on high-converting keywords and channels. We also refined their landing pages to improve conversion rates, resulting in a 34% decrease in the cost of acquiring new customers.
Lifecycle Marketing and Retention: We introduced a comprehensive lifecycle marketing strategy that included automated email sequences for onboarding, re-engagement, and loyalty rewards. This approach helped in nurturing customers over time, leading to the 67% increase in customer lifetime value.

Over the course of six months, our team worked closely with Dec’s Pets to implement these strategies.

We conducted regular performance reviews and made data-driven adjustments to ensure that the campaigns were continually optimised.

The collaboration was seamless, with our team integrating into Dec’s Pets’ existing processes to drive these initiatives forward.

By focusing on the metrics that matter, we helped them achieve significant growth in both revenue and customer value while reducing costs.

Working with Optima Digital was a transformative experience for Dec’s Pets. We needed to increase customer lifetime value and reduce acquisition costs, and they delivered beyond our expectations. Their innovative approach to personalised marketing and enhanced email campaigns led to a 67% increase in customer lifetime value and a remarkable 240% boost in email attributable revenue. They also optimised our paid advertising, which reduced our customer acquisition costs by 34%. Their expertise in segmentation, automation, and lifecycle marketing has truly elevated our business. I’d highly recommend them to any company looking to achieve real, measurable results.