Elevating BlocOut's Email Marketing Performance
Client Overview
Brand Name: BlocOut
Industry: Home Improvement – Blackout Blinds
Website: BlocOut
Overview
BlocOut is a leader in the home improvement space, specializing in award-winning proper blackout blinds that provide unrivaled darkness and tranquility. With products celebrated for their unique, patented designs and customizability, BlocOut offers solutions that enhance customer sleep quality and home aesthetics.
In early 2025, we partnered with BlocOut to revitalize their email marketing strategy.
Our mission was to build a robust email marketing framework that would increase engagement, enhance customer experience, and drive substantial revenue growth.
Our Approach
Understanding BlocOut’s innovative product offerings and its customer-centric focus was at the core of our email marketing strategy. We aimed to create engaging and meaningful interactions throughout the customer’s journey with BlocOut.
Complete Klaviyo Account Setup:
- We initiated a comprehensive setup of BlocOut’s Klaviyo account, ensuring optimal deliverability from the outset.
- Implemented advanced list segmentation to tailor messaging suitable for diverse customer profiles.
Flow Architecture Design:
- Developed comprehensive pre-purchase and post-purchase flows to nurture leads and maintain engagement post-sale.
- Introduced dynamic content and personalization to enhance the customer’s experience with every interaction.
Strategic Campaign Planning:
- Mapped out strategic campaign schedules for key sales periods, ensuring BlocOut capitalized on peak buying seasons.
- Executed meticulously designed campaigns aligned with brand voice and product launches, creating a cohesive brand narrative.
Content Creation:
- Crafted personalized and visually compelling email content to resonate with BlocOut’s audience, highlighting product benefits and features.
- Maintained a balance between value-driven promotions and content to nurture long-term customer relationships.
Execution
- Weekly Strategy Meetings: We maintained weekly collaborations with BlocOut to align strategies and track performance metrics.
- Effective List Management: Focused on maintaining list hygiene, deliverability health, and growth through engaging initiatives.
- Tailored Campaigns and Testing: Utilized A/B testing to refine messaging and optimize campaign performance continually.
Partners we Integrated With...
The Results
- 130% Increase in Email Revenue Year-on-Year: Our strategic approach led to more than doubling the revenue attributed to email marketing, demonstrating substantial growth and enhanced profitability.
- Improved Engagement: Engaged BlocOut’s audience effectively resulting in increased open and click-through rates across campaigns.
- Elevated Brand Positioning: By tailoring messaging and focusing on customer experience, BlocOut strengthened its market position as a premium blackout blinds provider.
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