Increasing SWAG Golf's Email Marketing Revenue by 80% in 60 Days
Client Overview
Overview
SWAG Golf is a brand that has captured the hearts of golf enthusiasts with its premium, boundary-pushing products.
As an innovator and leader within the golf industry, SWAG doesn’t play by the traditional rules.
Their unique approach to product launches and their commitment to excellence make them stand out in a crowded market.
In early 2025, we partnered with SWAG to amplify their email marketing strategy and drive revenue growth.
Our goal was to optimize their email marketing efforts to reflect the brand’s innovative nature, drive sales, and enhance customer engagement.
Challenges
Before our partnership, SWAG Golf’s email marketing strategy was not optimized for its launch-centric business model.
While their products were adored by many, their email flows lacked the high engagement necessary to drive significant revenue during key product drops.
Additionally, their subscriber list was underutilized, and the pre-purchase and post-purchase flows were underperforming.
Our Approach
At the core of our approach to email marketing is a commitment to understanding both the brand’s unique strengths and the needs of its customers.
We believe that great email marketing goes beyond just sending messages; it’s about crafting personalized experiences that resonate with the audience, build anticipation, and drive action.
Flow Architecture Rebuild:
We redesigned SWAG’s email flows, creating tailored pre-purchase and post-purchase sequences. Our structured approach ensures optimal customer engagement throughout their buying journey.
Targeted Launch Strategy:
To support SWAG’s launch-centric business model, we implemented a high email cadence, featuring daily campaigns designed to build anticipation and maximize launch day sales.
Subscriber Growth Enhancements:
We successfully increased SWAG’s subscriber growth by 1,100%.
This growth strategy has been a cornerstone of improving overall engagement and reach.
1️⃣ 𝐖𝐞𝐛𝐬𝐢𝐭𝐞 𝐏𝐨𝐩-𝐔𝐩𝐬 We utilized pop-ups with countdown timers to not only capture leads but also create urgency. This simple technique has been incredibly effective in encouraging more sign-ups.
2️⃣ 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐋𝐞𝐯𝐞𝐫𝐚𝐠𝐞: By turning our Instagram followers into leads through engaging stories, we directed them to landing pages. This approach has transformed our social media presence into a potent lead generation tool.
3️⃣ 𝐌𝐞𝐭𝐚 𝐚𝐧𝐝 𝐊𝐥𝐚𝐯𝐢𝐲𝐨 𝐈𝐧𝐭𝐞𝐠𝐫𝐚𝐭𝐢𝐨𝐧: Setting up effective lead ads and automating email sequences have been game-changers. These have not only grown our email list but significantly enhanced the success of our product launches.
If your brand focuses on Product drops, here’s a template you could use as a guide:
𝐄𝐚𝐫𝐥𝐲 𝐀𝐜𝐜𝐞𝐬𝐬 🎟️
⏰72 Hour Countdown
⏰48 Hour Countdown
⏰24 Hour Countdown
⏰12 Hour Countdown
📢Product Drop
📢Product Drop Reminder
We also integrated SMS within the countdown phases.
As a brand focused on collectors, we reached out to loyal collectors who hadn’t signed up for SMS, offering them the chance to “𝘕𝘦𝘷𝘦𝘳 𝘔𝘪𝘴𝘴 𝘢 𝘋𝘙𝘖𝘗 𝘈𝘨𝘢𝘪𝘯.
These strategies have not only buoyed our email list but have also built anticipation and engagement, ensuring our audience is ready and excited for every launch.
Execution
Weekly Strategy Collaborations: We conducted regular meetings with the SWAG team to align on content planning and performance-driven creative ideas.
Tailored Email Copywriting and Design: Our content teams produced campaign, promotional, and narrative-driven copy, complemented by high-performing visuals optimized for mobile users, all aligned with SWAG’s brand voice.
Robust Campaign Execution: Utilizing Klaviyo, we managed campaign setups, conducted segmentation and A/B testing, and scheduled sends to optimize delivery and engagement.
Effective List Management: We focused on subscriber segmentation, deliverability health, and continuous growth tracking, ensuring SWAG’s email list remained robust and dynamic.
Strategic Campaign Cadence: Aimed at guaranteeing sustained engagement, we maintained a consistent flow of 2–4 emails per week, supplemented by strategic SMS sends.
List Growth Strategies
From here, the recipients receive a tailored Welcome email notifying they're on the list for the specific drop building excitement. 💀
We also utilized Klaviyo and Meta's integration to run Lead Generation list building ads for particular drops throughout the year.
As SWAG have a big social media following, again this was an audience that could be leveraged to build their active subscriber base.
The Results
- 80% Increase in Email Marketing Revenue in 60 Days: Our strategies led to an 80% increase in revenue from email marketing in just two months. By focusing on launch-centric campaigns, we were able to significantly boost sales during key product releases.
- Subscriber List Growth: We successfully increased SWAG’s subscriber growth by 1,100%.
- Improved Engagement and Reach: The high email cadence, combined with targeted launch strategies and personalized messaging, increased email engagement rates, with open and click-through rates increasing by 35%.
- Successful Product Drops: Each product launch was supported by well-timed and well-targeted and segmented strategies to various different segments (Non-Buyers, Engaged Buyers, Loyal Customers, High AOV Customers)
Some of Our LIMITED DROP Designs...
SWAG X MLB
Our Designs
SWAG X EQL LOTTERIES
Our Designs
Some More Our Designs 💀
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Why Partner With Optima?
We understand that running a business is tough, and finding the right marketing partner can feel like a challenge. Here’s why businesses choose to work with us:
- We're an Award-Winning agency 🏆
- You’ll see a clear ROI
- No long-term contracts or commitments
- We work with leading 7 & 8-figure brands
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