Here's what our client had to say!
Client Overview
Overview
The Net Return is the #1 net in golf, and a business that is renowned for its innovation and quality since 2009.
As a pioneer in sports net technology for over 16 years, The Net Return boasts an exclusive Instant Ball Return system. Their patented S-Shape Design expertly absorbs the impact of the ball, gently sending it back to the user.
Further enhancing user experience, the Quick Assembly process allows for seamless setup or takedown of the net in under 10 minutes, thanks to the intuitive push-button Quick Color Connect System.
Endorsed by champions such as Bryson DeChambeau, who attests, “I’ve been using Net Return since I was 15 years old. There is not another net out there that I would trust.”
In October 2024, we partnered with The Net Return to transform their digital marketing strategy. Our mission was clear: to streamline their digital marketing initiatives, boost customer engagement, and significantly drive revenue growth.
Challenges Before Our Partnership
Before partnering with Optima Digital, The Net Return faced significant hurdles despite driving substantial paid traffic to their website.
They lacked the necessary structures to capitalize on this traffic effectively.
Without proper creative assets, strategies, or fundamental frameworks in place, they struggled to convert traffic into sales and customer engagement.
Our Approach
Whenever we onboard a new client, our first step is always a detailed deep dive into their current setup.
We dive deep into the numbers, scrutinizing customer behavior, conversion rates, and product performance to ensure every decision is backed by data.
Below are some of the measures we put in place 👇
Comprehensive Digital Marketing Overhaul:
Firstly, Optima Digital re-structured all of The Net Returns’ email flows.
- Full Flow Build:
- Pre-purchase flows: Active on-site engagement, browser abandonment, abandoned cart, and checkout processes.
- Post-purchase flows: Tailored follow-ups based on specific categories and products purchased. Enhanced customer experience with step-by-step setup guides and engagement touchpoints through SMS and social channels.
- Consistent Campaign Cadence:
- Developed campaigns to educate potential customers and overcome objections.
- Leveraged natural peaks like Black Friday and Christmas, as well as golf-specific events like The Masters, where their ambassador, Bryson DeChambeau, plays a key role.
- Industry Partnership Management:
- Assisted The Net Return in forming strategic partnerships with other brands within the golf industry.
- Took control of campaigns and strategies to effectively promote these partnerships, enhancing brand visibility and customer reach.
- Integrated Marketing Technologies:
- Meta & Google Ads: Broadened reach and targeted specific audiences.
- Octane AI: Personalized engagement through a “Recommended Products Quiz” to help customers find their ideal setup.
- Social Snowball: Fostered referral programs rewarding customers for introducing new clients.
Partners we Integrated With...
The Results
We saw significant increases in ROI, revenue, and customer loyalty.
98% Year-over-Year (YoY) Revenue Increase: Our combined efforts across email and paid ads resulted in an 80% increase in YoY revenue, proving the success of our integrated approach.
36% Increase in Email Marketing Revenue: The combination of our New Email Marketing Marketing flows and campaign strategy resulted in 300%+ increase YoY. It’s worth noting that this is consistent throughout the non-peak periods too.
36% Increase in Returning Customer Rate: The improvements in email flows and post-purchase follow-up, combined with targeted ads, resulted in a 40% increase in the clinic’s returning customer rate, reinforcing customer loyalty.
This case study showcases our ability to deliver high-impact results across multiple marketing channels. We also integrated with multple tech partners to further increase customer loyalty and ultimately increase the customer’s lifetime value. As Optima Digital works alongside multiple leading brands within the Golf industry, we have a real understanding of this industry and the strategies, events that work for direct-to-consumer brands.
Ready to Unlock Your Brand’s Full Potential?
Feel like you can’t scale profitably, no matter how hard you try?
Not seeing consistent results?
We get it.
Let’s chat about how we can create a tailored strategy that works for you.
Book Your Call: https://calendly.com/caolan-optima/discovery-call
**We only work with a select number of brands where we can provide true value and make a real impact.
Book a call today to see if we’re the right fit for your brand.
Before & After Working With Optima Digital
Some of Our Performance Creatives
Success Stories within the Golf Industry
We collaborate with leading brands in the golf industry!
Here’s what you can expect when you partner with Optima Digital to elevate your brand through strategic Paid Advertising and Email Marketing.
Irish eCom Agency of the Year 2024
Our awards aren’t just about us—they’re a reflection of the results we deliver for client which is something we’re extremely proud of.
Why Partner With Optima?
We understand that running a business is tough, and finding the right marketing partner can feel like a challenge. Here’s why businesses choose to work with us:
- We're an Award-Winning agency 🏆
- You’ll see a clear ROI
- No long-term contracts or commitments
- We work with leading 7 & 8-figure brands
- We've a proven track record
