Kerrigans Achieves Growth Online with Optima Digital

Optima Digital Drives a 6x ROAS across both Google & Meta & Increased Returning Customer Rate by 20%
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Increase in Revenue YoY
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Increase in Email Attributable Revenue
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Increase in returning customer rate
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Return on investment from Google paid advertising

Here's what our client had to say!

Client Overview

Brand Name: Kerrigans

 

Industry: Craft Butcher

 

Website: kerrigans.ie/

Overview

Kerrigans is a highly respected, multi award-winning craft butcher establishment based in Dublin, Ireland.

 

Boasting over 50 years in business and a nationwide service through kerrigans.ie since February 2016, Kerrigans has maintained its reputation as Ireland’s #1 Craft Butcher.

Challenges Before Our Partnership

Despite rapid business growth, Kerrigans faced the challenge of adapting to evolving marketing strategies that required expert guidance to maintain and accelerate their progress.

Our Approach

At Optima Digital, we developed a tailored strategic marketing plan designed to elevate Kerrigans online presence and drive growth.

 

Our approach included:

 

  • Crafting a structured marketing roadmap and setting monthly revenue targets to guide Kerrigans to the next level.
  • Providing a partnership focused on achieving tangible, goal-driven results.

Partners we Integrated With...

To ensure seamless operations and peak performance for Kerrigans, we successfully integrated with the following partners:

The Results

Through our collaboration with Kerrigans, Optima Digital delivered:

 

  • A structured and organized marketing strategy, allowing Barry Kerrigan to devote more time to other critical areas of the business.
  • Established accountability with set monthly targets, driving continuous improvement and growth.

Our work with Kerrigans includes the comprehensive planning of their content and digital marketing strategy, contributing to:

  • A year-on-year revenue increase of 10%
  • A 15% increase in email attributable revenue
  • A 6x return on investment from Paid advertising
  • A 20% increase in the returning customer rate

Ready to Unlock Your Brand’s Full Potential?

Feel like you can’t scale profitably, no matter how hard you try?

Not seeing consistent results?

We get it.

Let’s chat about how we can create a tailored strategy that works for you.

Book Your Call: https://calendly.com/caolan-optima/discovery-call

**We only work with a select number of brands where we can provide true value and make a real impact. 


Book a call today to see if we’re the right fit for your brand.

Before & After Working With Optima Digital

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Our focus is on delivering measurable results that directly impact your bottom line, from increased sales to improved customer retention.

Irish eCom Agency of the Year 2024

Our awards aren’t just about us—they’re a reflection of the results we deliver for client which is something we’re extremely proud of.

Optima Digital - Agency of the year 2024

Why Partner With Optima?

We understand that running a business is tough, and finding the right marketing partner can feel like a challenge. Here’s why businesses choose to work with us:

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