Client Background
Seed Golf is Ireland’s #1 Direct-to-Consumer (DTC) golf ball brand, renowned for its high-quality products and innovative subscription model.
As the only golf ball subscription brand in Ireland, Seed Golf has established itself as a leader in the industry, catering to passionate golfers across multiple markets, including Ireland, the UK, and the US, with plans to expand into Australia in 2024.
However, as their operations expanded, Seed Golf realised they needed a partner like Optima Digital to step in and effectively manage their online communications, ensuring consistent and targeted engagement across all markets
The Challenge
Managing their communications internally, Seed Golf faced challenges in effectively scaling their online presence and reaching new customers in different markets. The company lacked the time and specialised expertise to streamline their communications and marketing efforts across diverse regions. Seed Golf needed a partner that could bring their online strategy together, tailoring it to each market, and ultimately driving customer acquisition and retention more efficiently.
Our Solution
Optima Digital took on the challenge with a comprehensive and strategic approach, starting from the ground up to revamp Seed Golf’s online communications. Here’s how we achieved remarkable results:
- Market Research and Customer Profiling: We conducted extensive market research to gain a deep understanding of Seed Golf’s ideal customer profile in each target market. With Seed Golf operating in multiple regions, we tailored our strategies to meet the unique needs of customers in Ireland, the UK, and the US, ensuring each market received a personalised approach.
- Online Strategy Audit and Implementation: We began with a thorough audit of Seed Golf’s existing online strategy. Based on our findings, we proposed and implemented a new communication strategy tailored to each market. We prioritised key regions, focusing on the highest-impact markets first before rolling out the strategy to other regions. Within the first four months, our efforts led to a 210% increase in email-attributable revenue and a 34% reduction in customer acquisition costs.
- Subscription Programme Overhaul: Recognising the potential of Seed Golf’s subscription model, we developed a comprehensive strategy to acquire customers more efficiently through the Seed Golf Trial Pack. This approach not only streamlined customer acquisition but also enhanced the onboarding experience with a post-purchase email sequence designed to educate customers about Seed Golf’s offerings.
- Lifecycle Marketing and Retention: We built out a robust subscription programme, ensuring that all communications were tailored to each stage of the customer journey. Whether a customer started, paused, cancelled, or resumed a subscription, the messaging they received was specific to their status, fostering a more personalised and engaging experience. This strategic focus led to over 1,000% growth in the subscription programme.
The Execution
Our team worked closely with Seed Golf to ensure that every aspect of the strategy was executed seamlessly. We provided ongoing support, making data-driven adjustments to optimise performance as the campaigns progressed. By prioritising key markets and carefully scaling the strategy, we ensured that Seed Golf experienced steady, sustainable growth across all target regions.
Optima Digital took on the challenge with a comprehensive and strategic approach, starting from the ground up to revamp Seed Golf’s online communications. Here’s how we achieved remarkable results:
- Market Research and Customer Profiling: We conducted extensive market research to gain a deep understanding of Seed Golf’s ideal customer profile in each target market. With Seed Golf operating in multiple regions, we tailored our strategies to meet the unique needs of customers in Ireland, the UK, and the US, ensuring each market received a personalised approach.
- Online Strategy Audit and Implementation: We began with a thorough audit of Seed Golf’s existing online strategy. Based on our findings, we proposed and implemented a new communication strategy tailored to each market. We prioritised key regions, focusing on the highest-impact markets first before rolling out the strategy to other regions. Within the first four months, our efforts led to a 210% increase in email-attributable revenue and a 34% reduction in customer acquisition costs.
- Subscription Programme Overhaul: Recognising the potential of Seed Golf’s subscription model, we developed a comprehensive strategy to acquire customers more efficiently through the Seed Golf Trial Pack. This approach not only streamlined customer acquisition but also enhanced the onboarding experience with a post-purchase email sequence designed to educate customers about Seed Golf’s offerings.
- Lifecycle Marketing and Retention: We built out a robust subscription programme, ensuring that all communications were tailored to each stage of the customer journey. Whether a customer started, paused, cancelled, or resumed a subscription, the messaging they received was specific to their status, fostering a more personalised and engaging experience. This strategic focus led to over 1,000% growth in the subscription programme.
Our team worked closely with Seed Golf to ensure that every aspect of the strategy was executed seamlessly. We provided ongoing support, making data-driven adjustments to optimise performance as the campaigns progressed. By prioritising key markets and carefully scaling the strategy, we ensured that Seed Golf experienced steady, sustainable growth across all target regions.
The results of our partnership with Cogs Toys & Games were outstanding:
- Email Attributable Revenue increased by 210%, driving significant growth in online sales.
- Customer Acquisition Costs were reduced by 34%, allowing Seed Golf to acquire new customers more efficiently and cost-effectively.
- Subscriber Growth surged by over 948%, significantly expanding the brand’s customer base and subscription programme.
- Online Revenue saw a 30%+ increase year-on-year, reflecting the success of the new strategies and sustainable growth practices.
The Results
The results of our partnership with Cogs Toys & Games were outstanding:
- Email Attributable Revenue increased by 210%, driving significant growth in online sales.
- Customer Acquisition Costs were reduced by 34%, allowing Seed Golf to acquire new customers more efficiently and cost-effectively.
- Subscriber Growth surged by over 948%, significantly expanding the brand’s customer base and subscription programme.
- Online Revenue saw a 30%+ increase year-on-year, reflecting the success of the new strategies and sustainable growth practices.
Before partnering with Optima Digital, we struggled to effectively manage our online communications across multiple markets. As our brand expanded into new regions, we simply didn’t have the time or expertise to handle the increasing complexity. Optima Digital stepped in and completely transformed our strategy. They conducted in-depth market research, revamped our communication approach, and tailored our messaging to resonate with each specific market. The results have been outstanding—email attributable revenue increased by 210%, our customer acquisition costs dropped by 34%, and our subscriber growth surged by over 1,000%. Thanks to Optima Digital, we’ve seen a 30%+ increase in online revenue year-on-year. Their strategic approach and commitment to our success have been invaluable to our growth.
Some Of Our Work
Individual Campaign(s)
Advertorial(s)
Is your business ready for similar success?
Contact us today to discover how we can help you drive growth and achieve your business goals.
