Full Industry & Competitor Analysis

Competitor Analysis

93% of our clients underestimate how much business they are losing online.


OPTIMA DIGITAL

Pillars of Competitor Analysis

Website Audit

Before we can dive into your competitors’ workings, we need to look a little closer to home. We will start by carrying out an analysis of your website. We examine all the core web vitals of your website so we can compare it to your competition.

Industry Analysis

We will analyse the domains of your top 3-5 competitors. Using analytics software, we breakdown and analyse their websites inspecting paid and organic traffic along with a more detailed breakdown of other areas.​

Breakdown

This is the bit our clients really enjoy. We take all the data we have gathered using various methods and break it down in to a simple report. From here we sit with the client and chat through the details and what they mean.

Create A Plan

Once we have broken down how and what your competitors do, it is time to see how you are going to gain an edge. After seeing exactly how their competitors operate and potentially how much business they are missing out on, our clients are often eager to get a structured plan in place and begin to grow their business.


OPTIMA DIGITAL

Pillars of Competitor Analysis

Website Audit

Before we can dive into your competitors’ workings, we need to look a little closer to home. We will start by carrying out an analysis of your website. We examine all the core web vitals of your website so we can compare it to your competition.

Industry Analysis

We will analyse the domains of your top 3-5 competitors. Using analytics software, we breakdown and analyse their websites inspecting paid and organic traffic along with a more detailed breakdown of other areas.​

Breakdown

This is the bit our clients really enjoy. We take all the data we have gathered using various methods and break it down in to a simple report. From here we sit with the client and chat through the details and what they mean.

Create A Plan

Once we have broken down how and what your competitors do, it is time to see how you are going to gain an edge. After seeing exactly how their competitors operate and potentially how much business they are missing out on, our clients are often eager to get a structured plan in place and begin to grow their business.

Fortune 500
90%

90% of Fortune 500 companies practice competitive intelligence.

Investment
73%

Over 73% of companies invest more than 20% of marketing budgets on intelligence and data analytics.

External Partner
69%

69% of businesses that use an external partner to gain a better data insight report positive results.

Information

If you were given the opportunity to see what your competitors are doing you would be crazy not to take it. This is why our clients enjoy this aspect so much, they feel like they are spying on competitors.

“You can have data without information, but you cannot have information without data”.

OPTIMA DIGITAL

Detailed Competitor Analysis

I think we would all agree that the better you understand your competitors, the better chance you have of beating them. We provide our clients with in-depth industry analysis both on the inner workings of their own business along with their competitors.

Until you know exactly what you are competing against, it won't be a level playing field.

We help our clients identify:

Optima-Digital-Competitor-Analysis
OPTIMA DIGITAL

Detailed Competitor Analysis

I think we would all agree that the better you understand your competitors, the better chance you have of beating them. We provide our clients with in-depth industry analysis both on the inner workings of their own business along with their competitors.

Until you know exactly what you are competing against, it won't be a level playing field.

We help our clients identify:

Optima-Digital-Competitor-Analysis

Information

If you were given the opportunity to see what your competitors are doing you would be crazy not to take it. This is why our clients enjoy this aspect so much, they feel like they are spying on competitors.

“You can have data without information, but you cannot have information without data”.

Let's Work Together.

Your Digital Partner.

Traffic

Examine how much traffic your competitor’s websites are getting compared to yours. Are they doing paid advertising? These are questions you should know the answer to. Find out where that traffic is coming from and how they are getting it.

Keywords

Refine and improve your strategy by pinpointing your competitors successful search tactics. It is vital you know who is leading the pack in search and what terms and keywords they are utilizing. We’ll do the keyword research to find terms to drive your success.

Competition

The end goal behind all this analysis is to identify a strategy that will give you an advantage over your competition. If you would like to find traffic sources your competitors rely on, uncover popular keywords and improve overall performance, you’re in the right place.

Traffic

Examine how much traffic your competitor’s websites are getting compared to yours. Are they doing paid advertising? These are questions you should know the answer to. Find out where that traffic is coming from and how they are getting it.

Keywords

Refine and improve your strategy by pinpointing your competitors successful search tactics. It is vital you know who is leading the pack in search and what terms and keywords they are utilizing. We’ll do the keyword research to find terms to drive your success.

Competition

The end goal behind all this analysis is to identify a strategy that will give you an advantage over your competition. If you would like to find traffic sources your competitors rely on, uncover popular keywords and improve overall performance, you’re in the right place.