Get your visitors to Buy Now, Buy More, and Buy Again.

Stop losing easy revenue. As a Shopify CRO agency, we use data to uncover your biggest conversion gaps—so more visitors buy on their first visit, increase their basket size, and keep coming back.

Is Your Shopify Store Underperforming?

Even the best Shopify stores can leak revenue. If any of these issues sound familiar, you’re not alone, and a smart Conversion Rate Optimization (CRO) strategy can help.

You need to get more value from your existing website traffic, which can lower the customer acquisition costs (CAC) and boost overall marketing ROI.

You need access to proven strategies, experienced testers, and specialised tools that are time consuming, difficult and costly to build in-house.

You need to rely on data and user behaviour, ensuring that your decisions are based on real insights rather than personal opinions and what
looks good.

You need a smarter way to scale your business.
By improving your websites key metric performance and customer experience will get
long-term sustainable growth.

Brands that work with Optima

Conversion Rate Optimisation (CRO) is how Optima helps you generate more revenue from the traffic you already have. Rather than pouring more budget into ads, Optima focuses on getting more value from every visitor—lifting conversion rates, increasing ROI and ROAS, and lowering your customer acquisition costs.

Here’s what founders and eCommerce Directors achieved with Blend after 12 months:

Average increase in Revenue

+ 0 %

Average increase in Average Order Value

+ 0 %

Average increase in Returning Customer Rate

+ 0 %

How Optima Helps You Drive Profitable Growth

Every Shopify store has hidden friction that holds back revenue. From messaging and layout to checkout experience and post-purchase retention. We identify what’s blocking performance, and then implement the changes that unlock measurable, scalable growth.

CRO Insights & Roadmapping Service

A strategic CRO audit that identifies what is blocking sales and a prioritised roadmap on how to fix
it. Based off data and evidence.

CRO Implementation Service

Design, development, and A/B testing working together to roll out improvements quickly. Thorough QA, no unnecessary friction—just measurable gains.

Your roadmap put into action by our CRO strategists, designers, and developers.
A/B test creation, QA and monitoring with proper power
UI/UX optimization built for speed, clarity and conversion
Monthly performance reports, a growing insights library, and carefully managed, low-risk rollouts.