Grow Your Business Online

Paid Advertising

74% of people said paid advertising made it easier to find information while using a search engine.

Google Ads Paid Advertising
Facebook Ads - Paid Advertising
LinkedIn Ads - Paid Advertising

OPTIMA DIGITAL

Pillars of Paid Advertising

Landing Page

Unfortunately, getting a potential client on to your website is only the first step. Your work is far from done. Your landing page must be relevant to your Ad. It sounds obvious but you would be surprised how many clients we see get it wrong.

Algorithms

Managing your campaigns is only half the battle. You must always be keeping an eye on SEO trends and understanding Google’s ever-changing algorithms. Understanding your target customer and how they use technology is vital.

Creativity

You will need to think outside the box to ensure your campaigns thrive over your competitors. Google Ads in particular is a busy space so you need to ensure you are ticking all the boxes. Bring the user on a journey as we convert them into a lead or sale.

Optimisation

Paid advertising needs to be viewed as an experiment or a combination of ongoing experiments. As you gather data you will have the ability to test your hypothesis and optimise your Ads reducing cost and improving efficiency.


OPTIMA DIGITAL

Pillars of Paid Advertising

Landing Page

Unfortunately, getting a potential client on to your website is only the first step. Your work is far from done. Your landing page must be relevant to your Ad. It sounds obvious but you would be surprised how many clients we see get it wrong.

Algorithms

Managing your campaigns is only half the battle. You must always be keeping an eye on SEO trends and understanding Google’s ever-changing algorithms. Understanding your target customer and how they use technology is vital.

Creativity

You will need to think outside the box to ensure your campaigns thrive over your competitors. Google Ads in particular is a busy space so you need to ensure you are ticking all the boxes. Bring the user on a journey as we convert them into a lead or sale.

Optimisation

Paid advertising needs to be viewed as an experiment or a combination of ongoing experiments. As you gather data you will have the ability to test your hypothesis and optimise your Ads reducing cost and improving efficiency.

80%

Brand Awareness

Brand awareness can be increased by up to 80% through paid Google Ads.

65%

Clicks on Ads

65% of people click on ads when making purchases.

60%

Mobile Users

60% of mobile users click on the first three search results.

Paid Advertising - Optima Digital

Paid Advertising

Paid advertising will give you the ability to help your business reach a wider audience. You will also have the benefit of being able to measure and track performance. Track details such as impressions, clicks and conversions. Nothing is left to guesswork.

"The real fact of the matter is that nobody reads ads. People read what interests them, and sometimes it’s an ad"

80%

Brand Awareness

Brand awareness can be increased by up to 80% through paid Google Ads.

65%

Clicks on Ads

65% of people click on ads when making purchases.

60%

Mobile Users

60% of mobile users click on the first three search results.

Paid Advertising

Paid advertising will give you the ability to help your business reach a wider audience. You will also have the benefit of being able to measure and track performance. Track details such as impressions, clicks and conversions. Nothing is left to guesswork.

"The real fact of the matter is that nobody reads ads. People read what interests them, and sometimes it’s an ad"

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Paid Advertising

Benefits of Pay-Per-Click (PPC)

Quick Entry

If you are starting out or are a small business, using PPC correctly can help you make up ground on your competitors. You can target customers outside of those who already know about your brand.

Controllable

Although admittedly there can be quite a steep learning curve around the nuances of PPC, you do have full control. Everything from certain keywords to restricting a demographic can be optimised.

Valuable Data

Although the main goal of using PPC is to either gather leads or increase sales, it can go far beyond this information you will gather through clicks, conversions, and impressions can help shape your website and SEO strategy.

Quick Entry

If you are starting out or are a small business, using PPC correctly can help you make up ground on your competitors. You can target customers outside of those who already know about your brand.

Controllable

Although admittedly there can be quite a steep learning curve around the nuances of PPC, you do have full control. Everything from certain keywords to restricting a demographic can be optimised.

Valuable Data

Although the main goal of using PPC is to either gather leads or increase sales, it can go far beyond this information you will gather through clicks, conversions, and impressions can help shape your website and SEO strategy.