Driving Growth for Start Ups & Private Equity–Backed Brands

From brand positioning to paid acquisition to CRO, we support your portfolio companies with the strategy and execution needed to unlock measurable commercial impact.

Built for the Pace and Pressure

Private equity environments move fast. Targets are ambitious. Teams are lean. We support portfolio companies by acting as an extension of their internal function — bringing senior‑level strategy, execution, and clarity without the cost or delay of building a full in‑house team.

Portfolio Growth Highlights

We’ve helped multiple private equity–backed brands scale through improved acquisition, stronger conversion, and clearer digital strategy.

8-Figure eCommerce Brand

Swag Golf is a high-end, direct-to-consumer brand known for producing premium, limited-edition putters, headcovers, and accessories, often featuring bold, pop-culture, and skull-themed designs. Founded by Nick Venson in 2018, it focuses on “no-nonsense” quality, utilizing a “drop” model to release unique products that sell out quickly.

What We Did

Growth in Automated Flow Revenue

+ 0 x

Increase in Email Revenue

+ 0 %

Increase in Repeat-Purchase Rate

+ 0 %

Hyper Growth eCommerce Brand

Seed Golf is an Irish direct-to-consumer golf brand founded by Dean Klatt, offering high-performance, tour-quality golf balls at a lower cost through a subscription model. The company focuses on making golf more affordable, avoiding marketing hype and high retail markups, with balls comparable to premium brands like Titleist Pro V1.

What We Did

Increase in Email‑Driven Revenue

+ 0 x

Increase in Customer LTV

+ 0 %

Uplift in Automated Flow Revenue

+ 0 %

M&A Insurance Innovation

LIVA provides a range of M&A insurance services, including: Warranty and Indemnity, Tax, Title, Environmental, Litigation, Intellectual Property and Contingent Risk insurance.

What We Did

Reduction in manual processing time

+ 0 %

Reduction in time preparing internal reports

+ 0 %

Accuracy across core systems

+ 0 %

FAQ.

What makes Optima a strong fit for PE‑owned companies?

We understand the pace, expectations and reporting standards of private equity environments. Our approach is built around speed, transparency and measurable outcomes.

How quickly can you make an impact after onboarding?

Most portfolio brands see meaningful improvements within the first 30–60 days. We prioritise high‑leverage opportunities first – whether that’s lifecycle revenue, operational efficiency, or fixing foundational gaps that unlock growth.

Do you work directly with investment teams or only with portfolio operators?

Both. We collaborate with investment teams on strategic direction and reporting, while working day‑to‑day with portfolio operators to execute. This ensures alignment from boardroom to workflow.

How do you measure success for PE‑backed clients?

We track performance across three pillars: commercial outcomes, operational efficiency and long‑term scalability. That includes revenue growth, margin impact, retention, workflow improvements and the systems that support future exits.

What is the best way to contact us for a business need?

Absolutely. We operate as an extension of the team, not a replacement. Whether it’s marketing, operations, product or leadership, we slot into existing structures and strengthen them. Contact our team at info@optimadigital.ie

LIVA Partners – Merger & Acquisitions Insurance 

“As a UK-based firm insuring high-net-worth M&A deals, we needed a marketing partner who could represent us with discretion, professionalism, and precision. Optima has delivered on all fronts. They’re dependable, strategic, and easy to work with.”

SWAG – Ultra Premium Golf Brand 

“Optima has helped us level up in ways we couldn’t have done alone. We were doing it all ourselves, but their team brought fresh thinking and a clear plan. Since partnering with them, we’ve seen real growth and momentum.”

LIVA Partners – Merger & Acquisitions Insurance 

“As a UK-based firm insuring high-net-worth M&A deals, we needed a marketing partner who could represent us with discretion, professionalism, and precision.Optima has delivered on all fronts. They’re dependable, strategic, and easy to work with.”

SWAG – Ultra Premium Golf Brand 

Our Leading Tech Partners

We partner with the leading
eCommerce technology companies to deliver cutting-edge retention marketing strategies
that go beyond revenue. Our focus is on true brand performance, not siloed channel-centric strategy.