Optima

Who arewe?

We are two brothers from Dublin. After working in Sales & Marketing both in Ireland and abroad in the United States, we decided to set up our own agency.

We have both worked on leading global brands such as Jim Beam, Hendricks Gin, Fever-Tree, and Peroni among others.

We have taken the skills and knowledge acquired by working with industry-leading brands and used it to help our clients grow their businesses.

Optima Digital launched in late 2020, right in the middle of a global pandemic. Great timing, (we know). However, we have gone from strength to strength since and enjoy the hands-on approach we take with clients. Our clients love the fact they can deal directly with us and we genuinely do see their business like ours.


Long-Term Partnerships

Why do we do it?

Well, we love helping people.  Helping a business grow through its online presence is really rewarding. Many of our clients are true professionals and extremely good and what they do. However, their online presence does not show this, and they are letting themselves down.

Whether it be the redesign of a website or helping a client with their Search Engine Optimisation, nothing beats seeing tangible results. Getting that call from a client saying they received great feedback or increased sales from the new website or SEO strategy is great.


Your Business is Our Business

How we aredifferent

Anyone can build a website. Anyone can also fix a car, but you are probably going to hire a mechanic. Web design is no different, you could build a website yourself, but you will need to commit to the time and research to do it correctly.

How we differentiate ourselves from competitors is through our service. We are fully committed to providing the highest possible service form start to finish. If we do not think we can add value or are not the right fit for a job, we will tell you.

Word of mouth and referrals from past clients are the lifeblood of our business and this is done by continually offering the best service possible. We are not in this for a take-your-money-and-run approach, we see all our clients as long-term partners. The work we do reflects on us as much as it does on you.


Team

Meet our team.

LinkedIn

Caolan Kennedy

Co-Founder
Bio

caolan@optimadigital.ie

Caolán returned home last year having worked for a global company covering the state of Pennsylvania. He has always had a huge passion for marketing since studying it at the Dublin Institute of Technology where he received the Oracle gold medal as top of the class.

While in Pennsylvania, Caolán worked for a Fortune 500 company focusing on building a premium portfolio. Having driven the brands to their highest sales ever within the State in 2020, the pandemic cut the visa short.

Having previously ran digital marketing campaigns in the financial sector before jetting off to the US, Caolán was eager to get back into the digital side of things.

Caolán has represented Ireland internationally in golf playing in various countries across Europe and currently holds a handicap of 0. He would describe himself as a bit of a perfectionist and loves a challenge.

Ian Kennedy - Optima Digital

Ian Kennedy

Co-Founder
Bio

ian@optimadigital.ie

After finishing his degree at Dublin City University, Ian cut his teeth in the world of Sales & Marketing in New York City and along the US East Coast. Achieving year-on-year growth of 64% across the portfolio in a cut-throat city such as New York was a huge learning experience and gave Ian a love for sales.

From here Ian returned home and took up a role with a blend of Sales & Marketing in Dublin City before making the jump to the finance industry.  It was here he studied and became a Qualified Financial Advisor (QFA). With the thirst for finance quenched, it was time for Ian to dive back into digital marketing with a real focus on SEO/industry analysis and how this can benefit businesses.

Although once playing off a handicap of 4, Ian has since hung up the clubs. He is passionate about hurling having represented Dublin at an underage level and enjoys representing his club, Fingallians.

 

Team

Meet our team.

LinkedIn

Caolan Kennedy

Co-Founder
Bio

caolan@optimadigital.ie

Caolán returned home last year having worked for a global company covering the state of Pennsylvania. He has always had a huge passion for marketing since studying it at the Dublin Institute of Technology where he received the Oracle gold medal as top of the class.

While in Pennsylvania, Caolán worked for a Fortune 500 company focusing on building a premium portfolio. Having driven the brands to their highest sales ever within the State in 2020, the pandemic cut the visa short.

Having previously ran digital marketing campaigns in the financial sector before jetting off to the US, Caolán was eager to get back into the digital side of things.

Caolán has represented Ireland internationally in golf playing in various countries across Europe and currently holds a handicap of 0. He would describe himself as a bit of a perfectionist and loves a challenge.

Ian Kennedy - Optima Digital

Ian Kennedy

Co-Founder
Bio

ian@optimadigital.ie

After finishing his degree at Dublin City University, Ian cut his teeth in the world of Sales & Marketing in New York City and along the US East Coast. Achieving year-on-year growth of 64% across the portfolio in a cut-throat city such as New York was a huge learning experience and gave Ian a love for sales.

From here Ian returned home and took up a role with a blend of Sales & Marketing in Dublin City before making the jump to the finance industry.  It was here he studied and became a Qualified Financial Advisor (QFA). With the thirst for finance quenched, it was time for Ian to dive back into digital marketing with a real focus on SEO/industry analysis and how this can benefit businesses.

Although once playing off a handicap of 4, Ian has since hung up the clubs. He is passionate about hurling having represented Dublin at an underage level and enjoys representing his club, Fingallians.

Team

Meet our team.

LinkedIn

Caolan Kennedy

Co-Founder
Bio

caolan@optimadigital.ie

Caolán returned home last year having worked for a global company covering the state of Pennsylvania. He has always had a huge passion for marketing since studying it at the Dublin Institute of Technology where he received the Oracle gold medal as top of the class.

While in Pennsylvania, Caolán worked for a Fortune 500 company focusing on building a premium portfolio. Having driven the brands to their highest sales ever within the State in 2020, the pandemic cut the visa short.

Having previously ran digital marketing campaigns in the financial sector before jetting off to the US, Caolán was eager to get back into the digital side of things.

Caolán has represented Ireland internationally in golf playing in various countries across Europe and currently holds a handicap of 0. He would describe himself as a bit of a perfectionist and loves a challenge.

Ian Kennedy - Optima Digital

Ian Kennedy

Co-Founder
Bio

ian@optimadigital.ie

After finishing his degree at Dublin City University, Ian cut his teeth in the world of Sales & Marketing in New York City and along the US East Coast. Achieving year-on-year growth of 64% across the portfolio in a cut-throat city such as New York was a huge learning experience and gave Ian a love for sales.

From here Ian returned home and took up a role with a blend of Sales & Marketing in Dublin City before making the jump to the finance industry.  It was here he studied and became a Qualified Financial Advisor (QFA). With the thirst for finance quenched, it was time for Ian to dive back into digital marketing with a real focus on SEO/industry analysis and how this can benefit businesses.

Although once playing off a handicap of 4, Ian has since hung up the clubs. He is passionate about hurling having represented Dublin at an underage level and enjoys representing his club, Fingallians.


What we do

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About us- Optima Digital

We Build Value.

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Your Digital Partner.

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Perhaps your website is lacking when compared to your competitors?

Maybe you are still stuck on page 2 of Google when clients are searching for your name.

Many of our clients approach us with research completed and a good idea of their target customer. The difficult part is often finding the best way to target a potential customer.

Whatever your issue is, we may be able to help. We love a challenge so feel free to contact us and let's get a concrete strategy in place for your brand.