SEO Dublin

SEO

Less than 1% of searchers ever reach the second page of Google.  Search Engine Optimisation (SEO) is a very important factor to the growth of your online presence.

SEO Dublin

What isSEO?

SEO Dublin

Research & Analysis

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Technical SEO

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Local SEO

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Content Marketing

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Link Building

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Research & Analysis

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Technical SEO

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Local SEO

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Content Marketing

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Bespoke Strategies

Research & Analysis

A solid SEO strategy starts with extensive research and analysis. We will invest time and effort during this critical phase to help design a customised growth strategy.

180-Point Site Audit

Building a robust foundation for your bespoke SEO strategy requires a 180-point site audit. We utilise relevant tools so our team can carry out an extensive site audit and provide a comprehensive report.

Mobile Audit

A site that is not mobile-friendly will not appeal to search engines. Mobile responsive websites will help you attract more visitors and increase brand awareness and revenue.

Keyword Research & Strategy

You know your competition. But what keywords are your competitors are ranking for? How can you better utilise these keywords to gain more traffic? We will put together a keyword strategy layered with search intent. That way, if you follow the correct formula you will increase your chance of ranking higher and gaining more organic traffic.

Competitive Gap Analysis

Do you know where you stand against other businesses within your industry? Are you aware of what you need to do to gain a competitive advantage? Many of our clients are shocked when we put it in black and white. With a visually appealing website and compliments from friends and family, it can come as shock. The end goal is getting people who do not know about your business to reach your site. By conducting an extensive competitor analysis we will look at key factors and put a roadmap in place.


SEO

Research & Analysis

One thing is for sure, good SEO starts with extensive research and analysis. We will invest time and effort during this critical phase to help design a customised growth strategy.

180-Point Site Audit

Building a robust foundation for your bespoke SEO strategy requires a 180-point site audit. We utilise relevant tools so our team can carry out an extensive site audit and provide a comprehensive report.

Mobile Audit

A site that is not mobile-friendly will not appeal to search engines. Mobile responsive websites will help you attract more visitors and increase brand awareness and revenue.

Keyword Research & Strategy

You know your competition. What are the keywords you or your competitors are ranking for? How can you better utilise these keywords to gain more traffic? We will put together a keyword strategy layered with search intent. That way, if you follow the correct formula you will increase your chance of ranking higher and gaining more organic traffic.

Competitive Gap Analysis

Do you know where you stand against other businesses within your industry? Do you know what you need to do to gain a competitive advantage? Many of our clients are shocked when we put it in front of their eyes on paper. With a visually appealing website and compliments from friends and family about your new website, it can come as shock. Unfortunately friends and family are not customers. The end goal is getting people who do not know about your business to reach your site. By conducting an extensive competitor analysis we will look at key factors and put a roadmap in place.


Full Technical Audit

Technical SEO

Technical SEO can be quite overwhelming. We agree but lucky for you we have a technical SEO process that will look after this and take the pressure off you.

Technical Site Fixes

Starting off with XML sitemaps, canonicalizations, improper redirects, the list really does go on. However, there are many site components that will need attention when you are looking to maximise your SEO results. We will update you with all changes we make and help you understand SEO along the way.

Metadata Health

How do your meta-titles and meta-descriptions look on the search results pages? All search engines rely on the metadata to determine your site and content's relevance. We will ensure your metadata follows SEO best practices and aligns with your target audience's objectives. The meta description is the advertising copy. It draws readers to a website from the SERP. By crafting a readable, compelling description using important keywords can improve the click-through rate for your website.

Site Clean Up

They say don't judge a book by its cover. Well, the same may apply to your website. The site may look pretty on the outside, but this is not always the case on the inside, which may explain the reason for low traffic and conversion rates. We will look at the backend of your site and see if we can identify any areas that need improvement.

Site Structure

Google takes the user experience very seriously, which is why we go that extra mile and invest our time to ensure the structure is correct. We will look at your URL structures, index, and all content pages to ensure it follows a logical flow. Our goals are to please both users and search engines.


SEO

Technical SEO

Technical SEO can be quite overwhelming. We agree but lucky for you we have a technical SEO process that will look after this and take the pressure off you.

Technical Site Fixes

Starting off with XML sitemaps, canonicalizations, improper redirects, the list really does go on.. However, there are many site components that will need attention when you are looking to maximise your SEO results. We will update you with all changes we make and help you understand SEO along the way.

Metadata Health

Do you know how your meta-titles and meta-descriptions look on the search results pages? All search engines rely on the metadata to determine your site and content's relevance. We will ensure your metadata follows SEO best practices and aligns with your target audience's objectives. The meta description is the advertising copy. It draws readers to a website from the SERP. By crafting a readable, compelling description using important keywords can improve the click-through rate for your website.

Site Clean Up

They say don't judge a book by its cover...Well the same may apply to your website. The site may look pretty on the outside, but this is not always the case on the inside, which may explain the reason for low traffic and conversion rates. We will look at the backend of your site and see if we can identify any areas that need improvement.

Site Structure

Yes, Google takes the user experience very seriously, which is why we go that extra mile and invest our time to ensure the structure is correct. We will look at your URL structures, index, and all content pages to ensure it follows a logical flow. Our goals are to please both users and search engines.


Increase local traffic

Local SEO

According to a study from Hubspot, 72% of people who do a local search, visit a business within 5 miles. If you have a business or provide local services, we can ensure you will be seen by the right people at the right time.

Google My Business (GMB) Audit

We can help build and refine your GMB page to confirm your business listing is up-to-date (address, phone, hours of operation, etc). We have experience optimising GMB accounts for clients resulting in a 164% increase in local traffic.

Optimise For Voice Search

Voice search will grow rapidly in the coming years. Therefore, in local SEO, it’s crucial to optimise for how people ask questions when they speak into devices, as opposed to how they type out their searches. Your customers use more long-tail keywords when doing voice searches compared with regular searches. As a result, you’ll also have to adjust the SEO of your content to fit the more conversational tone of someone speaking. This means you will want to account for the traditional question starters (who, what, when, where, why, and how).

Take Advantage of Online Business Directories

Online business directories are websites that you can sign up to gain more visibility. Not only will getting your business name, address, and phone number into these directories help visibility, but it’ll also boost your local SEO.
Your company listing should include the following basics:
- Accurate business name, address, and phone number consistent across all directories
- A backlink to your website
- A thorough description of your business

Build Your Reviews

Getting your customers to write glowing reviews for your business doesn’t just optimise your Google My Business presence; it also encourages more local customers to buy from you. It is a very good idea to reach out to satisfied clients and get them to leave a review. The more reviews, the more credibility, leading to more potential clients.


SEO

Local SEO

According to a study from Hubspot, 72% of people who do a local search, visit a business within 5 miles. If you have a business or provide local services, we can ensure you will be seen by the right people at the right time.

Google My Business (GMB) Audit

We can help build and refine your GMB page to confirm your business listing is up-to-date (address, phone, hours of operation, etc). We have experience optimising GMB accounts for clients resulting in a 164% increase in local traffic.

Optimise For Voice Search

Voice search will grow rapidly in the coming years. Therefore, in local SEO, it’s crucial to optimise for how people ask questions when they speak into devices, as opposed to how they type out their searches. Your customers use more long-tail keywords when doing voice searches compared with regular searches. As a result, you’ll also have to adjust the SEO of your content to fit the more conversational tone of someone speaking. This means you will want to account for the traditional question starters (who, what, when, where, why, and how).

Take Advantage of Online Business Directories

Online business directories are websites that you can sign up to gain more visibility. Not only will getting your business name, address, and phone number into these directories help visibility, but it’ll also boost your local SEO.
Your company listing should include the following basics:
- Accurate business name, address, and phone number consistent across all directories
- A backlink to your website
- A thorough description of your business

Build Your Reviews

Getting your customers to write glowing reviews for your business doesn’t just optimise your Google My Business presence; it also encourages more local customers to buy from you. It is a very good idea to reach out to satisfied clients and get them to leave a review. The more reviews, the more credibility, leading to more potential clients.


Unique content

Content Marketing

Studies show 75% of people who search do not look past the first page of search engines. If you want organic traffic, your content has to be on the first page and optimised for the relevant keywords that will get the right customer.

Content Writing

We do specialise in writing and ticking all the boxes when it comes to your content being optimised for SEO. However, this is a time-consuming process. In past experience we have held consultations with clients and thought them our formula of content writing. The goal for you should be to update your own website. A good website in Google's eyes is like a human, always developing. As the saying goes... Give a man a fish, and you'll feed him for a day. Teach a man to fish, and you've fed him for a lifetime.

Graphic Design

We pride ourselves on our attention to detail. We really enjoy this side of the business and it shows in our work. We will create, infographics, brochures, animations, logos that illuminate your business in the best light.


SEO

Content Marketing

Studies show 75% of people who search do not look past the first page of search engines. If you want organic traffic, your content has to be on the first page and optimised for the relevant keywords that will get the right customer.

Content Writing

We do specialise in writing and ticking all the boxes when it comes to your content being optimised for SEO. However, this is a time-consuming process. In past experience we have held consultations with clients and thought them our formula of content writing. The goal for you should be to update your own website. A good website in Google's eyes is like a human, always developing. As the saying goes... Give a man a fish, and you'll feed him for a day. Teach a man to fish, and you've fed him for a lifetime.

Graphic Design

We pride ourselves on our attention to detail. We really enjoy this side of the business and it shows in our work. We will create, infographics, brochures, animations, logos that illuminate your business in the best light.

Top 5 results
75%

Top 5 results get 75% of the clicks

Consumer Research
53%

53% of consumers say they research online before using a service

External Partner
59.2%

Google organic search is responsible for 59.2% of all web traffic

Let's Work Together.

Your Digital Partner.

Visiblity

Key to growing your business will be your visibility online. If your website cannot be found how will you reach a new audience? At Optima, we specialise in helping our clients grow their online presence.

Organic Search

Although paid advertising can bring results, it can eat through your budget very quickly. We prefer to take a long-term strategy with our clients building over time and growing and analysing their website traffic.

No Trickery

The internet is full of quick-fixes and SEO is no different. However, we do not engage in these activities and anything we do for clients will be a long-term project. It may take a little longer but you will thank us in the long-run. Trust us.

Visiblity

Key to growing your business will be your visibility online. If your website cannot be found how will you reach a new audience? At Optima, we specialise in helping our clients grow their online presence.

Organic Search

Although paid advertising can bring results, it can eat through your budget very quickly. We prefer to take a long-term strategy with our clients building over time and growing and analysing their website traffic.

No Trickery

The internet is full of quick-fixes and SEO is no different. However, we do not engage in these activities and anything we do for clients will be a long-term project. It may take a little longer but you will thank us in the long-run. Trust us.