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Award-Winning Agency 🏆

We Help 6,7 & 8 Figure brands Convert, Nurture & Retain more customers

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Optima Takes Gold 🏆

Optima Digital is honoured to be showered with accolades at the prestigious Irish eCommerce Awards ceremony at The Mansion House, Dublin.

Our Co-Founder, Caolan, was honoured with the ‘Rising Star of E-Commerce‘ award, reflecting his unwavering dedication, innovative approaches, and substantial impact in the e-commerce sphere.

Our team’s consistent endeavours to go above and beyond for our clients were recognized as we secured second place in the ‘Small Agency of The Year‘ category.

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Client Testimonial

Client Spotlight: Dec’s Pets

When this award-winning online Pet Store approached us at Optima Digital, they were looking for more than just a new email strategy; they sought a revolution in how they connect and retain their customer base.

They wanted a long-term retention strategy that would increase customer LTV and assist in hitting their profitability economics.

Our retention strategies go beyond just inflating email revenue; they’re crafted to bolster overall profitability for your e-commerce business.

Every eCommerce Brand Needs an Effective Retention Strategy

We don’t just focus on using Email & SMS to generate revenue but we use it to help traject your online business in every form.

Revenue

We drive sales and increase your overall revenue.

Zero-party data

Reduce your reliance on paid ads by collecting zero-party data.

Building a community

Build a community of loyal brand ambassadors.

Consistency

Add a more consistent flow to your sales volumes by using email effectively.

Increase customer LTV

Increasing the lifetime (LTV) of your customers can transform your business.

Cost-effective

Email marketing has an average ROI of €40 for every €1 spent.

Want to discuss a project?

Optima Digital is an award-winning agency that has a proven records of building profit first email & SMS retention strategies for 6,7 & 8 figure brands.

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Our Results speak for themselves

We don’t focus on vanity metrics or quick wins. We work alongside our clients to increase their revenue and long-term profitability.

€138,265 in the first 90 days 🚀

We onboarded this client and within 90 days had driven over €138,000 in email-attributable revenue. We conducted our research, devised a strategy and implemented it to increase revenue and drive engagement.

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€100,000 from Welcome Email #1 (Placed order rate of 23%) 🚀

Your flows will generate the majority of your email revenue. And your ‘Welcome Series’ should be the jewel in the crown. If this isn’t optimised you’re likely leaving huge amounts of revenue on the table.

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€206,000 Email Revenue generated in 6 months 🚀

The revenue you generate from email is important. However, you’re overall revenue and customer retention is equally if not more important. We significantly increased this clients email revenue while simultaneously increasing overall revenue by 18%.

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What makes Optima different from other agencies?

We’re in it for the long haul and work with a select group of clients. If you’d like to see if you’re a fit, sign-up for one of our in-depth account audits.

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What makes Optima different to other agencies?

We’re in it for the long haul and work with a select group of clients. If you’d like to see if you’re a fit, sign-up for one of our in-depth account audits.

Explore Some of Our Creative Work

Bespoke Designs | Creative Copy | Ideation to Execution

What some of out clients say...

We work with industry-leading brands🚀

We teamed up with Optima Digital to give our email strategy a much-needed overhaul. We always knew the importance of email in connecting with our customers, but frankly, it was a bit of a blind spot for us. Optima Digital have been great to work with. Not only did they do a fantastic job in setting up a structured email flows, they also made the whole process seamless. It's refreshing to work with a team that just gets it and delivers results. I'd have no hesitation recommending them to any business owner looking to elevate their email setup!

BodibroBen Brosnan - Founder

Before partnering with Optima Digital, our email marketing efforts were pretty basic. We lacked a coherent structure and strategy, which was holding us back. I was referred to Caolan and Optima Digital after an industry contact recommended their services. They understood our tone, our message, and importantly, our reluctance to rely on generic discounting to drive sales. The automations they've set up are not just impressive; they're effective. We're seeing a significant new revenue stream that we just didn't have before. What stood out to me the most, however, was the level of communication from Caolan and his team. We were kept in the loop, ensuring we knew exactly what was happening and when. If you're on the fence about Optima Digital and whether email should be a priority, taking the plunge with them was one of the best decisions we've made. The results speak for themselves, and the service is unparalleled.

Aran UhlemannFounder - Irish Party Supplies

Optima have been a valuable asset to our online presence. As the owner of one of Ireland’s Leading Specialty Coffee Roasters, I have had the pleasure of working with Caolan since November 2022. His expertise in email marketing and ecommerce has had a profound impact on our business
I cannot speak highly enough of Caolan's expertise and the value he brings to our team at Full Circle Roasters. His ability to transform our email marketing strategy, his astute understanding of ecommerce, and his exceptional skills make him a standout professional in his field.

Co-Founder Full Circle RoastersDave Smyth

We approached Optima Digital as needed to create a strategy to increase our online presence and achieve growth within this area. After speaking with a couple of companies, we felt Optima would be the right fit. Having a direct line to Caolan and the team was crucial. From the onboarding to completion of a new website and online growth strategies, Optima left no stone was left unturned. They brought creativity and professionalism and as a result our business has grown by over 200% online since starting our journey. Optima are now an integral part of our team.

Johnathon MahonMarketing Director - FLI Precast

As Ireland's largest dog welfare charity, it is crucial we optimise our online strategies. We started working alongside Optima Digital in early 2022. Since then they have worked on a number of projects that have proven massive success for Dogs Trust. A recent project we worked on achieved over 300,000 views on a prim time on RTE News. Caolan and the team at Optima Digital are very responsive and their professionalism is something that set them apart.

Paul ClearySenior Education Officer

From Beginning to Launch 🚀

A white-glove service built for success.

Seamlessly Onboard in Weeks, Start Sending Within Days!

On your 15-minute discovery call, you will personally connect with Caolan, the founder of Optima Digital.

Caolan will evaluate your current situation and ascertain how Optima can assist you in achieving your growth objectives.

Optima Digital’s expertise lies in empowering E-Commerce brands to generate revenue in the 6, 7, and 8-figure range. We specialise in nurturing, converting, and retaining a higher number of customers for your business.

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Uncover Opportunities and Unveil our Exclusive Email Marketing & Retention Strategy

During this call, we’ll explain our findings from your account audit. We assess the performance of your account, identify potential areas for improvement, and share our thoughts on how you could boost your performance.

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Onboarding Process

If eligible, you’ll be invited to begin the onboarding process. We’ve honed this process with countless clients to ensure it’s as seamless as possible.

The main aim is to onboard you fully and hit the ground running. Time is money!

We ensure that our team becomes thoroughly acquainted with your brand’s nuances. However, rest assured that we prioritise efficiency, and you can expect your first emails to be up and running within a week, thanks to our streamlined processes.

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A Partnership Built for Success

Every decision we make is with long-term growth in mind. We prioritise effective communication by providing same-day response times and weekly status updates.

To ensure the utmost dedication and attention, we limit our monthly client onboarding to only a select few. By doing so, we can fully immerse ourselves in understanding and treating your business as if it were our own.

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Schedule Your Meeting 🚀

Book a call today and bring your email revenue to new heights.


Discovery Call

Free Audit & Strategy Proposal

During this call, we’ll explain our findings from your account audit. We assess the performance of your account, identify potential areas for improvement, and share our thoughts on how you could boost your performance.

In-Depth Onboarding

A Partnership Built for Success

To ensure utmost dedication and attention, we limit our monthly client onboarding to only a select few. By doing so, we can fully immerse ourselves in understanding and treating your business as if it were our own.


Looking for more information?

We write comprehensive articles around important areas of Email/retention marketing

How we increased a brand’s email revenue by €442,000 in 12 months
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How we increased a brand’s email revenue by €442,000 in 12 months

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November 21, 2023
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How Price Anchoring Can Make or Break Your Email Campaigns

November 3, 2023
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Latest News

A Night of Accolades: The Irish eCommerce Awards 2023 🏆

November 3, 2023
A Night of Accolades: The Irish eCommerce Awards 2023 🏆 In the world of e-commerce and…

Our Partners

Your full-service retention & lifecycle marketing partner.

Ready to nurture, convert & retain more customers?

Our full-service Optima Digital team works as an extension of your internal team to manage your email & SMS channels, from ideation to launch. Our mission is to be your long-term partner to success. 

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Frequently asked questions

Here are some of the questions we get asked often from clients like you.

What's different about Optima Digital?

Most marketing agencies for e-commerce brands are specialized in paid acquisition such as Facebook & Google ads. They have “retention & lifecycle marketing” or “email marketing” as a line item on their list of services to generate extra revenue from their clients.

At Optima Digital, it’s all that we do. We’re uniquely specialised in a critical area of e-commerce growth that most agencies only dabble in.

Why does our business need a retention & lifecycle marketing agency?

Retaining your customers, keeping them engage and increasing their lifetime value is one of if not the highest ROI decisions you could make for your business and the overall profitability of the business.

What type of clients do you work with?

We work with DTC brands starting with revenue of over €50,000 per month.

  1. Fashion and Apparel
  2. Beauty and Cosmetics
  3. Home and Decor
  4. Health and Wellness
  5. Food and Beverage
  6. Electronics and Gadgets
  7. Sports and Fitness

Why should I choose Optima for my email marketing needs?

At Optima, we are a specialised agency that solely focuses on email marketing and retention. Our team consists of experienced professionals who are well-versed in the nuances of email marketing, allowing us to provide highly effective and targeted solutions for your specific business goals.

Do you provide performance metrics for email campaigns?

Yes, we believe in transparent reporting. We provide comprehensive performance metrics for your email campaigns, including open rates, click-through rates, conversions, and more. This data allows us to refine and optimize future campaigns.

Is your agency suitable for businesses of all sizes?

Not particularly. To make it work for both sides, your business needs to be doing a minimum of €50,000 online revenue per month. As you scale, email should be a core component of your growth strategy.

At Optima, we help multiple 7 & 8-figure brands drive revenue and increase customer lifetime value through retention strategies and email marketing.

Our Address

13 Baggot Street Upper,
Ballsbridge,
Dublin 4,
D04 W7K5

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