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A client focused approach

We are a full suite Digital Marketing Agency

Web Design | E-Commerce Growth | Email Marketing | SEO | Content Creation
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Digital Marketing meets Financial Expertise

At Optima, we originally come from a financial background. This allows us to implement digital marketing strategies and techniques that are created with revenue and bottom line front of mind.

This gives us a unique advantage when working alongside businesses.

What Optima Digital do

We help businesses just like yours

At Optima Digital, we use digital marketing to get our clients results.

We don’t believe in a one-size-fits-all approach. Your business is unique and should be treated as such.

We’re lucky enough to be trusted by many businesses across a wide range of industries and sectors.

From some of the UK and Ireland’s largest charities, major construction companies, and rapidly growing financial services companies, we’re proud to serve our clients.

What we are: an agency who work with you closely and somewhere you have a direct line to the owners. We see your business as our business.

What we are not: a one-size-fits-all agency who’ll work with any client for monetary reasons. If we don’t think we’re the right fit, we’ll let you know.

A Complete Success

The Dogs Trust Education team required an engaging animation to demonstrate the fairly complicated concept of trigger stacking, as well as sharing general tips on staying safe around dogs.

Ian worked through the script with us and checked in throughout each stage of the process to ensure we were happy with the direction. The animation was a complete success and helped us secure substantial media coverage for our campaign, which included (among others) a slot on RTE news.

Paul Cleary
Senior Education Officer
Dogs Trust

Website Design and Development

We create memorable websites that also convert you more leads and sales.

Search Engine Optimisation (SEO)

Looking for more eyes on your website? In one example, we brought a client’s organic traffic from zero to over 70,000 in a calendar year.

Email Marketing

The average ROI on email marketing is over €30 for every €1 spent. We build email lists, bring in new customers, and re-engage past customers.


75% of people shop online at least once per month. Turn your visitors into paying customers and grow your business to new heights.

Pay-per-Click Advertising

Professional management for Google Ads, Facebook, and LinkedIn. We reduce your cost and increase your ROI.

Graphic Design

Use high-quality visuals to increase interaction with your brand, Whether it’s logo design, social media content, newsletters, or PDFs, we can help.

Meet Our Founders

Optima Digital is a family-run business co-founded by Ian and Caolan Kennedy. Both founders are Fully Qualified Financial Advisors (QFA) and believe utilizing such analytics skillsets gives them a huge advantage in the digital space.


Caolan Kennedy

Caolan co-founded Optima Digital in 2020 having previously worked in marketing for a multinational corporation managing the state of Pennsylvania.

Caolan enjoys the design process and bringing a clients ideas to life.

He's also hugely passionate about e-commerce and email marketing and believes as this industry continues to expierience continous growth, digital marketing is becoming more and more important for brands to build a relationship with their clients and in return retain them as repeat customers.

Favourite fast food restaurant - Camile
Favourite movie - Bruce Almighty
Hobbies - Keen golfer (when the putter is co-operating) 😂
Favourite quote - "Can't fatten the calve the day before the fair"


Ian Kennedy

Ian is the second co-founder of Optima Digital. He cut his teeth in Sales and Marketing working in the cut-throat market of New York.

After returning home, he continued working for some Europe's leading brands in key territories before starting Optima Digital.

Ian's passionate about copywriting and loves seeing how this can help clients increase their conversion rates and improve their search rankings.

Favorite fast-food restaurant -Bunsen
Favorite movie - The Dark Knight
Hobbies - Playing hurling, reading or watching anything sport related.
Favorite quote - "Whether you think you can or you can't, you're right"

Creativity and Professionalism

We knew we needed to update our website and bring it to life. After speaking with a couple of companies, we felt Optima would be the right fit. Having a direct line to Ian and Caolan was crucial and no stone was left unturned. They brought creativity and professionalism to the project from start to finish. I would highly recommend anyone in a similar position contact the team

Jonathan Mahon
Sales & Marketing Director
FLI Precast Solutions

Your Business is Our Business

Here at Optima Digital, everything we do is based on trust. We’re a family-owned business which means its our name above the door.

We’re always upfront and you’ll never be left in the dark. Thankfully, we have worked with most of our clients on a long-term basis.

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Digital Marketing Campaigns that Deliver Real Results

Increase in Organic Website Traffic 57,000 increase in 12 months

Over 360,000 view on RTE Prime Time Slots

Trusted by Industry Leaders

Looking to Discuss a Project?

We may have a small number of openings towards the end of 2022. Please contact us using the details below.