Skip to main content

A client focused approach

Request your FREE Email Design

Please complete the interactive form below.

Optima Takes Gold 🏆

Optima Digital is honoured to be showered with accolades at the prestigious Irish eCommerce Awards ceremony at The Mansion House, Dublin.

Our Co-Founder, Caolan, was honoured with the ‘Rising Star of E-Commerce‘ award, reflecting his unwavering dedication, innovative approaches, and substantial impact in the e-commerce sphere.

Our team’s consistent endeavours to go above and beyond for our clients were recognized as we secured second place in the ‘Small Agency of The Year‘ category.

An Award-Winning Agency

Looking for more information?

How we increased a brand’s email revenue by €442,000 in 12 months
E-commerce StrategiesFlow Building

How we increased a brand’s email revenue by €442,000 in 12 months

January 17, 2024
How we increased a protein brand’s email revenue by €442,000 in 12 months Although we…
E-commerce StrategiesLead Generation

How you can use a ‘Breadcrumb’ technique to drive email sign-ups and increase your revenue

December 4, 2023
In this article, we’ve broken down various BFCM strategies and plays. We look at important…
E-commerce Strategies

Black Friday/Cyber Monday: Strategic Moves or Just Following the Crowd?

November 21, 2023
In this article, we’ve broken down various BFCM strategies and plays. We look at important…
Black friday cyber monday
E-commerce Strategies

Navigating BFCM: A Comprehensive Checklist

November 8, 2023
It’s that time of year again as the e-commerce industry prepares for its biggest event…
E-commerce Strategies

How Price Anchoring Can Make or Break Your Email Campaigns

November 3, 2023
How Price Anchoring Can Make or Break Your Email Campaigns In the intricate dance of…
Latest News

A Night of Accolades: The Irish eCommerce Awards 2023 🏆

November 3, 2023
A Night of Accolades: The Irish eCommerce Awards 2023 🏆 In the world of e-commerce and…
E-commerce Strategies

Strategies for Increasing Pop-up Opt-ins and Maximising Lead Generation 🚀

November 3, 2023
Outline Introduction The importance of an effective pop-up A/B Testing Different offers to test within…

Using Email Marketing to make money while you sleep 🚀

November 3, 2023
Introduction Any business that can make you money while you sleep is more than likely…

The Art of Crafting an Effective Welcome Series for Your E-commerce Brand

November 3, 2023
This article with cover the following: ✅ Understanding the Welcome Series ✅ Triggering the Welcome Series ✅ The…

FREE Resources to help your increase your Email Revenue

Helping 6,7 & 8 Figure E-Com Brands nurture, convert & retain more customers

Your full-service retention & lifecycle marketing partner.

Ready to nurture, convert & retain more customers?

Our full-service Optima Digital team works as an extension of your internal team to manage your email & SMS channels, from ideation to launch. Our mission is to be your long-term partner to success. 

Book Your Meeting

Frequently asked questions

Here are some of the questions we get asked often from clients like you.

What's different about Optima Digital?

Most marketing agencies for e-commerce brands are specialized in paid acquisition such as Facebook & Google ads. They have “retention & lifecycle marketing” or “email marketing” as a line item on their list of services to generate extra revenue from their clients.

At Optima Digital, it’s all that we do. We’re uniquely specialised in a critical area of e-commerce growth that most agencies only dabble in.

Why does our business need a retention & lifecycle marketing agency?

Retaining your customers, keeping them engage and increasing their lifetime value is one of if not the highest ROI decisions you could make for your business and the overall profitability of the business.

What type of clients do you work with?

We work with DTC brands starting with revenue of over €50,000 per month.

  1. Fashion and Apparel
  2. Beauty and Cosmetics
  3. Home and Decor
  4. Health and Wellness
  5. Food and Beverage
  6. Electronics and Gadgets
  7. Sports and Fitness

Why should I choose Optima for my email marketing needs?

At Optima, we are a specialised agency that solely focuses on email marketing and retention. Our team consists of experienced professionals who are well-versed in the nuances of email marketing, allowing us to provide highly effective and targeted solutions for your specific business goals.

Do you provide performance metrics for email campaigns?

Yes, we believe in transparent reporting. We provide comprehensive performance metrics for your email campaigns, including open rates, click-through rates, conversions, and more. This data allows us to refine and optimize future campaigns.

Is your agency suitable for businesses of all sizes?

Not particularly. To make it work for both sides, your business needs to be doing a minimum of €50,000 online revenue per month. As you scale, email should be a core component of your growth strategy.

At Optima, we help multiple 7 & 8-figure brands drive revenue and increase customer lifetime value through retention strategies and email marketing.

Our Address

13 Baggot Street Upper,
Ballsbridge,
Dublin 4,
D04 W7K5

Stay in the loop with our weekly newsletter

Sign to our weekly digest